My blogspot site is currently hosting a banner ad for Earth Hour before I turn it into Google Adsense (hehe). I got the idea from our company, which has pledged its participation to this WWF-funded cause (and which I was tasked to write about in our company website).
On March 28, everyone is highly encouraged to turn off their lights for an hour starting at 8:30pm. The objective is not to save electricity (although that’s an added bonus) — according to Time’s piece, Earth Hour ’08: Did It Matter?, the energy saved by turning off the lights for an hour doesn’t “make an enormous difference” in cutting down carbon emissions.
The main point is to gather support and participation from at least 1 billion people. This will then be presented to world leaders at the Global Climate Change Conference in Copenhagen in December 2009. The meeting will determine official government policies to take action against global warming, which will replace the Kyoto Protocol.
You can pledge your support by signing up here.