How to spend—and write—it (updated)

I tweeted this earlier:

If you blog about your free P6k+ haircut and write it as “value for money” better make sure you’re returning and paying for it next time.

For context, this is what the blogger wrote about her haircut, which made me raise my eyebrow. Tinagalog at binakla ko (lol) kasi ayoko ng ma-google search nyo pa kung sino sya. I’m also passive agressive like that.

Worth it ba? Oo naman! Hello? Hair. Believe me, ayaw mo naman tipirin ‘yang buhok mo tapos chaka naman gupit mo.

My main issue is how she made P6k+ sound like peanuts when she didn’t pay for the service in the first place.

For the sake of disclosure, I’ve also received expensive, sometimes pricier-than-a-haircut items for free (e.g., Hong Kong trip, by the invitation of the island’s tourism board) and consequently wrote glowing reviews about them. However, I’m careful to a point that should a reader follow my advice, I know he won’t be at the losing end of the deal because I conscientiously wrote a balanced case for or against the product. (Tip: If the product is so bad, then quote the company/PR representative instead of lying through your teeth. Or just don’t write about it, period.)

The blogger, meanwhile, found no fault with the service. At this point, I’m questioning the value of the haircut because based on her photos, there’s a disconnect between her glorious feedback and my opinion of the end-result.

To reiterate, taste is relative. If you feel like the service is absolutely worth the hefty price tag, then knock yourself out and be a loyal client.

Hence, that is exactly what I’m daring the blogger to be. If she could make P6k sound like peanuts, then she better shell out that amount like it’s no big deal on her next haircut.

* * * *

For reference, here’s how you may write for high-income consumers. (I need to remind myself of this as well. Also, this doesn’t necessarily bear any relevance to the blogger’s post.)

Key points:

  • Temper your tone/language. What may be ooh and aah for you may be ho-hum for others.
  • No need to underline how expensive it isthat’s for your readers to decide on, ideally, with your objective review. What may be pricey for you may be loose change for others.
  • Second point also avoids having your readers construe your positive feedback as defensive. By stating the price matter-of-factly, you may justify the purchase as you please.
Homemade palabok, P25. Not worth it 😛
The pricier Jollibee palabok is way better.
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4 thoughts on “How to spend—and write—it (updated)

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